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Core Values

The Core Values of a company are shown by who gets rewarded or let go. Below are our values, the specific behaviors and skills we care about most. The more these values sound like you and describe people you want to work with, the more likely you will thrive at Brango.

Optimistic Faith

  • You have an “Anything is possible!” mindset

  • You have a spirit of “we’ll figure it out”

  • You strive for being happy and optimistic with a zest for life and adventure because you believe it will all work out in the end. And if it hasn’t worked out yet, you know it’s not the end...

 

Entrepreneurship

  • You believe you can make a big impact in the world 

  • You don’t wait to be told what to do, but seek out ways to innovate and create value

  • You initiate and take responsibility for your idea, innovation or project

  • You not only ideate, but are the one who converts the idea into a valuable innovation, feature, or business opportunity using ingenuity, creativity and available resources 

Enjoy the Journey!

  • You appreciate that building a company that will change the world is an incredible opportunity for you to create, express yourself and have fun 

  • You know the joy isn’t in the destination, but rather in the journey! 

  • With optimistic faith, your challenges and difficulties take on a whole new meaning of enjoyment and satisfaction as you realize that it’s during the hard times, when you are putting forth great effort, that you feel most energized and alive

Innovation

  • You continually look to create new ideas that prove useful

  • You re-conceptualize issues to discover solutions to hard problems

  • You challenge prevailing assumptions and suggest better approaches

  • You keep us nimble by minimizing complexity and finding time to simplify

  • You thrive on change

 

Passion

  • You inspire others with your thirst for excellence

  • You care intensely about our users and Brango's success

  • You are tenacious and optimistic

  • You are quietly confident and openly humble

 

Courage

  • You say what you think, when it’s in the best interest of Brango, even if it is uncomfortable

  • You make tough decisions without agonizing

  • You take smart risks and are open to possible failure

  • You question actions inconsistent with our values

  • You are able to be vulnerable, in search of truth

 

Impact

  • You accomplish amazing amounts of important work

  • You demonstrate consistently strong performance so colleagues can rely upon you

  • You make your colleagues better

  • You focus on results over process

  • You make decisions based on the long term, not near term

 

Integrity

  • You are known for candor, authenticity, transparency, and being non-political

  • You only say things about fellow employees that you say to their face

  • You admit mistakes freely and openly

  • You treat people with respect regardless of their status or disagreement with you

  • You always share relevant information, even when worrisome to do so

 

Communication

  • You listen well and seek to understand before reacting

  • You maintain calm poise in stressful situations to draw out the clearest thinking

  • You think strategically, and can articulate what you are, and are not, trying to do

  • You provide candid, helpful, timely feedback to colleagues

 

Curiosity

  • You learn rapidly and eagerly

  • You contribute effectively outside of your specialty

  • You make connections that others miss

  • You identify root causes, and get beyond treating symptoms

  • You seek alternate perspectives

Vulgarity Free

  • You believe that our work environment should be free from vulgar and profane language (i.e. G rated) 

  • You strive to ensure that all your communication and humor is uplifting, clean and helps build an environment of light where we can all do our best work.

It’s easy to write admirable values; it’s harder to live them. In describing courage we say, “You question actions inconsistent with our values.” We want everyone to help each other live the values and hold each other responsible for being role models. It is a continuous aspirational stretch.

 

In describing integrity we say, “You only say things about fellow employees you say to their face.” This attribute is one of the hardest for new people to believe — and to learn to practice. In most situations, both social and work, those who consistently say what they really think about people are quickly isolated and banished. But at Brango, we work hard to get people to give each other professional, constructive feedback - up, down and across the organization - on a continual basis. Leaders demonstrate that we are all fallible and open to feedback. People frequently ask others, “What could I be doing better?” and themselves, “What feedback have I not yet shared?”

 

We believe we will learn faster and be better if we can make giving and receiving feedback less stressful and a more normal part of work life. Feedback is a continuous part of how we communicate and work with one another versus an occasional formal exercise. We build trust by being selfless in giving feedback to our colleagues, even if it is uncomfortable to do so. Feedback helps us to avoid sustained misunderstandings and the need for rules. Feedback is more easily exchanged if there is a strong underlying relationship and trust between people, which is part of why we invest time in developing those professional relationships. We celebrate the people who are very candid, especially to those in more powerful positions. We know this level of candor and feedback can be difficult for new hires, but we will all help each other make it safe to do.

SEEKING EXCELLENCE

We do not seek to preserve our culture — we seek to improve it. Every person who joins us helps to shape and evolve the culture further. We find new ways to accomplish more together.

 

Antoine de Saint-Exupéry, the author of The Little Prince, shows us the way:

 

If you want to build a ship,

don't drum up the people

to gather wood, divide the

work, and give orders.

Instead, teach them to yearn

for the vast and endless sea.

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